He is a director of several public companies and contributes a. Obliquity is based on the simple premise that an oblique approach to any challenge is often more successful than the obvious and direct one. John kay tells a fastpaced detective story as he searches for the surprising secret to successbrilliant. Why our goals are best achieved indirectly main by kay, john isbn. Which was a goal, but churchill had no idea how he would reach that goal. Comment on obliquity by john kay by george wu ssrn. Subscribe to this free journal for more curated articles on this topic. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows us that oblique approaches are the most successful, especially in difficult terrain. A leading economist charts the indirect road to happiness and wealth.
Why our goals are best achieved indirectly john kay on amazon. They include the us, germany, brazil, italy, china. Obliquity isbn 9781846682889 pdf epub john kay ebook. Oblique approaches are most effective in difficult terrain, or where outcomes depend on interactions with other people. In this book obliquity john kay points out that actually objectives are a waste of time, what do i mean. The best way to achieve any complex or broadly defined goalfrom happiness to wealth to. If we go back to 1940, prime minister churchill stood up in the uk parliament and said that the united kingdom would be victorious. University of california san francisco authenticated download. To see what he is getting at lets take a look at some examples of important goals best achieved indirectly. Johns latest book obliquity has now been released in many different languages, in countries all over the world. Strange as it may seem, overcoming geographic obstacles, winning decisive battles or meeting global business targets are the type of goals often best achieved when pursued indirectly. Subscribe to this free journal for more curated articles on this topic followers.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. This seemingly counterintuitive idea is the subject of john kay s very interesting book obliquity. Get your kindle here, or download a free kindle reading app. John kay is a leading economist and visiting professor of economics at the london school of economics, a fellow of st johns college, oxford. This book by the distinguished economist and writer john kay is an extended essay about an idea which is intuitively true. Read comment on obliquity by john kay, capitalism and society on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at. Why our goals are best achieved indirectly john kay. Everyday low prices and free delivery on eligible orders. Request pdf obliquity why is it that the wealthiest people are not the most materialistic. John kay if you want to go in one direction, the best route may involve going in another. John kay is a visiting professor at the london school of economics, and a fellow of st johns college, oxford.
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